Selling Wisely or How to Do It
If you are considering going on that road to selling your crafts at a crafts fair, understand that you are taking a big step forward. Along with the associated risks, and challenges that are involved with this step. There are a lot of things to consider first, in order to systematically sell stuff, categorizes and put all things in proper order, and to mentally prepare yourself for this undertaking. Selling stuff is no easy walk in the park kiddies.
Firstly, immerse yourself in crafts fairs around your locality and even in other places. There will come a time that you will have to move your market and discover new ones and other niches as well. Attend a few fairs and see for yourself, first hand, what is happening inside.
See both juried and non-juried shows, watch how judges rate crafts, see the quality you need to reach in order to deem your craft customer-quality passed. Try to find out ind out which venue is also most suited for your craft, whether indoors, a fair, or a show or even a booth. Check the pamphlet provided to see the specifications of the fair, so you wouldn’t get confused later on when you make big decisions.
Do your research. Find out what the common costs are, what additional costs you might incur, your projected income, actual income from other vendors (if they are willing to disclose it), and profitability margin. Each show and craft fair will charge differently, with the normal ones usually being around 200 dollars to 300 dollars; the more expensive and exclusive ones could reach up to 500 or more. Of course, this comes with more benefits that the people that engage in these types of shows actually are willing to buy more and spend more.
Don’t forget to tabulate your material costs, labor costs, permits and licenses needed, and how many of your products are you going to bring to the craft fair (because seriously, you weren’t thinking of bringing them all now, would you?)
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